Ski Style. Looking at Stenmark, Thoeni and Hinterseer in this picture, we immediately notice that twentyeth-century style that today seems to belong to a prehistoric era. This is not nostalgia, I don’t regret those trousers that when you fell got soaked, the snow in the boots, the wind jackets that didn’t repair from cold at all. Thumbs up for the union of fashion and technology. All the more so – fifty years later – we can find that kind of elegance in some sport collection very performing but at the same time very refined (well, it’s not easy to ennoble nylon and elastic fabrics). Z Zegna is an example of that: the sport line designed by Alessandro Sartori for Ermenegildo Zegna is a modern expression of elegance and good taste translated into comfort. After all the sport trend in fashion is very strong, and if on one side we have sophisticated clothes, on the other we can find stronger proposals for that fashion customers that loves ostentatiuons and extreme luxury. And that, in a skiing outfit, walks only on the city streets.