Yacht club. That kind of menswear inspired by the sea can be easily defined as timeless. Yes to jackets (for the yacht), windbreakers (for the sailing boat), pullover made of cotton (for both), accessories for watersports. And, for the most elegant, yes to the classic double-breasted blue navy blazer with contrasting buttons for the happy hour. Why are they timeless pieces? The striped sweater reminds us of the pictures of Dalì with Garcia Lorca in the 20s. The windbreaker reminds us of the legendary Jacques Cousteau in the documentaries of the 60s/70s. Actually, the steel cronograph can be also worn in the city, as the white trousers, that perfectly match red and blue (but never wear them all together, they immediately make think about the french flag). In terms of shoes, espadrilles are allowed only at the seaside. Jacques Cousteau on the Calypso, ex minesweeper of the Royal Navy, after a diving exploration.

Back to the past for Lauren and Weber … Continua a leggere →

The bermuda shorts enter into the office. … Continua a leggere →

It’s not easy to organize and realize a fashion shoot . The role of a creative director it’s essential as much as the photographer’s skills and creativity.
A team working on set is formed by many characters: the fashion editor (stylist), the groomer (hair and make up), the photographer’s assistants, the fashion assistant and obviously the subject.  A good overall result depends on the general mood of the team, the chemistry and harmony between the members. The empathic exchange between photographer and the subject portrayed it’s also an essential element, like the synergy between staff members. When you come across perfectly balanced situations on set, which can be rare, it’s possible to take outstanding pictures despite the worst odds, when you are shooting outdoors and it starts pouring rain, for example. Besides, when we shoot summer collections it’s still winter. Right: Richard Avedon and Fred Astaire on set filming “Funny Face” in Paris. Picture by David Seymour/Magnum from “Evidence 1944-1994 Richard Avedon”

Marcus Anderson wearing Gant and Ralph Lauren.

Ph AC. Agency Ford-NY (Joy in Milan)