YEARS OF LEAD

The 70s aesthetic has always been dear to me, and is not even just because of anagraphic reasons. I like it because it has been an expression of freedom. That generation had a strong desire to break up with the past and a need to think outside the boxes that was showing through their look. In the meantime the typical italian man, stereotyped as being manly with pomade in his hair, was disappointed. However, it has been a charming style revolution and we still do appreciate it, since cyclically it comes back into fashion. The first brand to ebrace that 70s look has been Louis Vuitton, which in 2000 chose a face for its new campign that could have been spotted out in a student demonstration. The model was Bill Gentle, who’s now a photographer living in the USA. Bill is also the sobject of this week’s picture, from an old 2002 “Uomo” editorial. The styling was all about the years of lead: when handmaded parkas and pullovers were considered “left wing” outfits. Picture taken with Instagram, original shot by Francesca Lotti for “L’Uomo” 2002. Eskimo coat by Fendi and pullover by Yohij Yamamoto.