Habits change. Every year, in this season, I dedicate an appointment of Schema Libero to beachwear: I looked for them, working backwards on my blog The Men Issue (you’ll find it on Style Magazine website, in the “Moda” (“Fashion”) section). In Five years I’ve always recommended to wear on the beach an appropriate, chic, maybe a bit retro attire, inspired by Marcello in La Dolce Vita. And I’ve always suggested to use swim shorts. This year I do an about face: is it for that annoying invasion of skinny guys that is accustoming us? I don’t know. Now there’s a desire of more vitality, of beautiful bodies – slim but defined – of hair whitened by dried salt, of suntan. After all, changing is beautiful. I linger only on two factors, that make me say no: coloured tank tops and slippers. Yes to flip flops, espadrilles. But no to slippers, please.

Comfort Code. The “conservatives” of classic clothing wrinkle their nose. I visualize their horrified expression looking at this outfit by John Varvatos worn in 2006 by Iggy Pop for his adv campaign. Pop wears actually a shirt and a tie. But the leather waistcoat, the sleeveless studded jacket, breaks the codes of formal wear. For fashionistas this is neither new nor shocking. For all the other customers – the main part, I think – this matching is justified by the personality, but it’s not appropriate. But wearing a leather waistcoat under a wool jacket we can even avoid wearing a coat in midwinter. And here a very captivating feature for men comes into play: the practicality. Especially if you don’t love long coats (a must-have for this season) and you usually drive a motorcycle. Think about it. Comfort and fashion together. Why not? The singer Iggy Pop in the adv campaign of the american designer John Varvatos, 2006 (detail).

Outdoor. The parka with double hood, made of acid green cotton canvas, the round-neck sweatshirt with contrasting hems and the denim shirt. White sneakers with blue stripes and socks with a graphic pattern. An outdoor total look, perfect for the young British actor Matthew Beard (The Imitation Game, An Education) portrayed by Rankin. An alternative way of wearing colours, with a mood of fashionable free-time in contrast with the same old “jeans with grey sweatshirt”. But for the Over 30s (the maximum age allowed for such a strong menswear)? First of all, avoid the acid colours. Prefer sneakers with performing upper and non-colours, like white, black or grey. Trousers have to be mentioned apart, because there are a lot of them, but all the same and it’s easy to choose the usual chino or the denim 5pockets. But how many of them do you already have? If you’d like to buy new trousers for your free time, opt for some special details.

The top of style. Sporty and classy: in the mountains with style. The technological development of the fashion industry has often favoured comfort at the expense of appearance. Bright down jacket with a reflective effect, stuffed trousers, absurd boots, which are waterproof but also horrific. Luckily there’s a U-turn from this season on: waterproof garments and accessories that are also warm, comfortable and windproof, now become more fashionable and, above all, more appealing. Store your synthetic fluo jackets in mothballs and opt for neutral colors and wool fabric. Store your down mittens and buy a pair of gloves made of waterproof leather; wear a turtleneck instead of the sweatshirt and velvet trousers. Finally, free yourself of those old laced boots and try to imagine the coolness of a pair of leather shoes with non-slip sole and snowproof upper.