Johan Sandberg

SETTE MAGAZINE EN VOGUE AL MASCHIO S’ADDICE IL LUSSO DISCRETO

Discrete luxury for men. Two pictures, one of 2006 e one of today, in comparison. On the M cover you can see a coat from the last Dior Homme collection designed by Hedi Slimane, while the other shows a look from the Brioni’s ss 2014 collection, designed by Brendan Mullane. In both cases we find refinement and a very distinguishing and up-to-date thinking of luxury: a modern sign of splendor and greatness. What is, today, luxury: can it be the opulence of Versace, Fendi and Vuitton or a subtle but perceivable particularity that represents it in a more discrete way? Discrete, in this case doesn’t mean invisible; the contrasting silhouette drawn on Dior coat and the ir-regular motif on Brioni’s sweater are anything but “invisible”, but the richness of style is not made of golden studs or sumptuous coloured leather, but of very fine fabrics and perfect cuts. The goal has been achieved, the concept of modern luxury is legitimized through a style that involves personality and tact. Without devaluing the designers who prefer ostentation, loved and preferred by fashionistas all over the world and – honestly – by me as a stylist, it seems that the future of menswear is going to take the opposite direction. The M cover (2006) shot by Johan Sandberg; below a ss14 Brioni outfit.

M 2006

2006: it was the “vinyl year”. Prada launched the trend and it was immediately cool. Photo by Johan Sandberg.

SETTE MAGAZINE EN VOGUE MINIMAL E OPULENZA CONTRADDIZIONI DI STILE

M LUGLIO 2006

Il cappotto in lana herringbone, un capo iconico nel guardaroba maschile, ridisegnato da Dolce&Gabbana con un fitting asciutto, reso ancor più leggero dall’interpretazione di Johan Sandberg per M nel 2006.
The herringbone wool coat, a classic in the male wardrobe, redesigned by Dolce & Gabbana with a slim fit, made even lighter in the interpretation of Johan Sandberg for M Magazine, 2006

M LUGLIO 2006

Ph. by Johan Sandberg, total look Dior Homme by Hedi Slimane. Poco prima di lasciare la Maison Dior, Slimane ci aveva regalato una delle sue più straordinarie collezioni. La silouhette del soprabito attillato nero/bianco ha ispirato una straordinaria cover per il primo numero di M, il semestrale di moda nato da una costola di Max.

Ph. by Johan Sandberg, total look Dior Homme by Hedi Slimane. Right before leaving the Maison Dior, Slimane left us with one of his most extraordinaries collections. The fitted, black and white outwear siluette, inspired an amazing cover for the first number of M, semestral issue that was born from Max Magazine.