j.c. leyendecker

IO DONNA SCHEMA LIBERO BRITISH COLLEGE

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British College. The illustration by J. C. Leyendecker (right) conveys the features and the codes of a timeless style, from the British campuses: the first signs of men’s fashion of the 20th century. The drawing is of 1929, and it was the adv campaign of the Interwoven hosiery factory. I’ve already written about the importance of socks. As you can see, even our forerunners were very careful about details. Look at the rest of the look: apart from the pipe (I haven’t seen one for decades), it is in accordance with the taste of several modern brands, that propose the eternal college style in sweater or blazer version and the wide trousers with turn-ups. And finally the slippers. That, horrible for some and gorgeous for others, are the number-one-accessory in the list of fashionistas. Right, an illustration of J.C Leyendecker for Interwoven (1929)