It was the spring/summer 2002 season, the second one by Hedi Slimane. Under Slimane’s creative direction, Dior Homme has introduced a characteristic slim silhouette which has since taken off within the fashion industry.
Baggy and loose shapes are back in fashion. … Continua a leggere →
Three years after his debut in Dior Homme, Hedi Slimane reaffirms – with this adv campaign – a male/female appearance copied by lots of designers. 
Lo strappo epocale è evidente: dalle campagne pubblicitarie ridondanti si passa al total-clean. Hedi Slimane rivoluziona l’estetica della moda maschile e affida la creatività a Inez Van Lamsweerde. Cambia il modello di riferimento, dai muscoli allo skin, i capelli sono lunghi, i volti quasi..”comuni”. Fu subito tendenza.
The watershed moment … Continua a leggere →
The invention of a new stilistic project and the conception of the way it communicates have to be grounded on three main foundations: experience, culture and intuition. Designers are often elaborating concepts that have been originated by chance: they get the idea from a picture, a color, a sentence from a book, a song…it’s hard to say why they would choose one thing instead of the other. Nobody knows the reason why, through all the audio-visual information baggage we built through the years (or even recently) something stands out compared to the rest. Although a fashion designer committs himself to a perception which he does adjust and stransform along with the stylistic developement of the collection. Some designers always get it right, others may loose their way getting distracted by commercial strategies. Normally, those who never listen to anyone but themselves make it. Hedi Slimane, after dedicating a few years to photography, is now the new creative director of Saint Laurent Paris: an air of mystery always surrounds each new project he has, nobody ever knows anything about the fashion show till the very last minute, not even the location. Slimane is a free agent, reluctant regarding attending social events, shy, quite solitary and he always seemed to go beyond all expectations: the photographs that he took for the current advertising campaing are amazing. He has detected a kind of aesthetic which is very different from the present one and has identified the image into an atemporal dimension, avoiding falling into the same old retro- rhetoric. Singer and songwriter Christopher Owens, original picture by Hedi Slimane.
Alessandro Calascibetta has been active in fashion since the late 80s. He started off his career at L'Uomo Vogue, after that with Mondo Uomo. Afterward, he became Fashion Director at Harper's Bazaar Uomo, and in 2000 founded Uomo which he directed until 2003. Following that, he started collaborating with Rizzoli. Since january 2015 he is the Editor in Chief of Style Magazine, and still remains as Man Fashion Director for Io Donna and Sette.
