The tendency of showing off designer’s logos is not over yet and is not even up to us journalists to put an end to it. The boom of displaying the initials of a brand printed all over accessories and fabrics begun in the mid 90s. As the time went by that wave slowly faded away, but still counts a large a mount of followers. This week’s photo is from an editorial I realized at that time, imagining a self-obsessed haute-couture man covered up in designer pieces from head to toe.Without any false modesty, I can state that considering how many men nowadays are regularly going to the SPA, I was being ahead of our time.The problem arises when you mix and match to many logos at the same time: the combination of this kind of pieces other than being vulgar it may clashes with one’s personality, or worst, it might erase it. The result can also be grotesque. We should always consider our body feautures and personality and remember that is not really necessary to show off in order to be admired.

Ph. by Davide Cernuschi, total look Gianni Versace. Una delle ultime collezioni firmate da Gianni Versace. Come da sua consuetudine, il genio della provocazione aveva attinto dal mondo femminile per proporre appunto l’optical. Esattamente un anno dopo aveva ripetuto l operazione anche sulla linea maschile Versus.

Total look Gianni Versace. One of his last collections. As a genius and provoker, he used to steal from the feminine world and proposed the “optical”. One year after, he did the same thing for his menswear line Versus.

Metà degli anni ’90, di cui  si comincia a rivedere qualche spunto nelle collezioni di oggi: Dolce & Gabbana osano – con successo – cotoni e sete damascate anche per l’ uomo. E la camicia da sera diventa in uso anche per il giorno. Foto di Rennio Maifredi.

“HARPER’S BAZAAR UOMO”, January 1995

Mid 90s are making their appearance at the last Dolce & Gabbana fashion shows, being provocative -successfully- with silk and cotton damask fabrics also for men. Dress shirts are not for evenings only anymore.Picture by Rennio Manfredi.

Colore! Uno sfondo semplicemente blu e un pull di Malo rosso vivo e caratteri a contrasto: canoni estetici del pop, attualissimi anche oggi. Foto di Davide Cernuschi.

“HARPER’ S BAZAAR UOMO”, July 1995
Colours! A simple blue background, and a bright red pullover with contrasting characters by Malo: extremely pop and extremely up to date.Picture by Davide Cernuschi.

APRILE 1995 HARPER’S BAZAAR UOMO

Bridget Hall on th cover of Harper’s Bazaar Uomo; clothes Dolce &Gabbana, ph. Nicholas Moore.