Search on Google for Paul Newman and Marlon Brando’s images. Then search for Ray Petri, the man who realised tens of remarkable editorials for I-D and The Face in the 80s and invented the stylist profession. “Ray, who thought it was hard to look good wearing anything but jeans, Ray who replaced Marlon Brando’s rebel leather jacket with the black synthetic one worn by the pilots of the Us Air Force” (from Repubblica, 2007). Newman and Brando loved to wear denim with white socks as much as Petri did. Although fashion it’s change and transformation by definition. Fashion is surprising. At times fashion can be excess, extravaganza, so while organizing a fashion shoot sometimes it is worth taking risks and then deal with consequences! Just like a designer working on its fashion show also a stylist working for fashion magazines can cause outrage: try to “suggest” wearing white socks under an haute couture suit and insults will rain down although the objective beauty of Gianluca Fontana’s picture is indisputable. If you despise the idea of socks that are not blue or grey, especially in combination with such a suit, you are not entirely wrong. But you’re not entirely right either. Picture by Gianluca Fontana for Style magazine. Suit by Kiton, loafers by Bally.