“Who is ever going to wear that?”. Now more than ever the most popular comment between non-fashion insiders, because today we see a lot of people wearing “that”. Some excesses aren’t strictly catwolk-related anymore, why? Because the system is deeply changed: today a good half of the brands, is gaining profit from the self-portraits of tons of fashion addicts with their favorite designer’s pieces on and sharing them on the social networks. That’s it, through this media the picture can reach millions of people in half a second.It doesn’t even matter if the sobject actually do know anything about fashion or not, the value of the picture resides in two main features: beauty (real or assumed), and contest: the most popular shots are being taken by others, because that is a plus. If , on top of that, the picture is being taken at the front row of a fashion show, party or similars it can get a huge amount of views. It’s useless to wander if all of this makes any sense, because this is how things work now. It’s just better to get used to it and try not to be too queasy: If certain attitudes and laughable poses help to boost sales, it’s all good. Waiting for better days.

The tendency of showing off designer’s logos is not over yet and is not even up to us journalists to put an end to it. The boom of displaying the initials of a brand printed all over accessories and fabrics begun in the mid 90s. As the time went by that wave slowly faded away, but still counts a large a mount of followers. This week’s photo is from an editorial I realized at that time, imagining a self-obsessed haute-couture man covered up in designer pieces from head to toe.Without any false modesty, I can state that considering how many men nowadays are regularly going to the SPA, I was being ahead of our time.The problem arises when you mix and match to many logos at the same time: the combination of this kind of pieces other than being vulgar it may clashes with one’s personality, or worst, it might erase it. The result can also be grotesque. We should always consider our body feautures and personality and remember that is not really necessary to show off in order to be admired.

Accessories with sense of proportions

Fabrics has big influence as well, when floating like the typical Armani’s ones. If the shape of the trousers is large is preferble to wear swede shoes, it will help avoiding dangling pants. Armani loved his silk printed ties with 40s patterns in the 80s, to light up his typical shades. Afterwards, the minimal wave transformed our way of dressing and commanded severe silhouettes avoiding patterns. Plain colours and black were predominant.Nowadays the macro-trends ane gone for good and is easy to get confused and choose the wrong accessories.That’s why having sense of proportions becomes indispensable.