80s’ class. In spite of the recession, in the last few years new magazines of image, art, design and fashion have been created. Lots of them are autofinanced, others are supported by small businessmen. It means that the generation of the late 80s/90s feels like expressing itself, and aims at the paper magazines: this is, actually, the most surprising feature. They have studied to be art directors, journalists, fashion editors and they do just fine even out of the publishing giants. For the new fashion-designers, life is even harder: making (and supplying) a collection has very high costs. But, in the world of italian designers, the emerging brands are creations of men who are between 35 and 40 years old. Today I present the cover of the first issue of the very refined magazine c.a.p.74024. And four looks of menswear successful brands.