A freshed photo by Michael Woolley that centers the shining-lightening of the current spring summer. The trench is by Burberry Prorsum.

It’s not easy to organize and realize a fashion shoot . The role of a creative director it’s essential as much as the photographer’s skills and creativity.
A team working on set is formed by many characters: the fashion editor (stylist), the groomer (hair and make up), the photographer’s assistants, the fashion assistant and obviously the subject.  A good overall result depends on the general mood of the team, the chemistry and harmony between the members. The empathic exchange between photographer and the subject portrayed it’s also an essential element, like the synergy between staff members. When you come across perfectly balanced situations on set, which can be rare, it’s possible to take outstanding pictures despite the worst odds, when you are shooting outdoors and it starts pouring rain, for example. Besides, when we shoot summer collections it’s still winter. Right: Richard Avedon and Fred Astaire on set filming “Funny Face” in Paris. Picture by David Seymour/Magnum from “Evidence 1944-1994 Richard Avedon”

The military inspired fashion trend keeps coming and going. It’s persistent more than any other cyclical trend and an evergreen since the 80s. At the time designers used to “steal” details and ideas for reinterpretation, as the military badges Ferre’ has been sewing on the shoulders of his paletots. Became very popular to look around for unique vintage pieces at flea markets and snap up military coats, shirts and bermudas  with name, surname and rank of the soldier they once belonged to. In the 90s brands like Prada, Costume National Homme Jil Sander and Dolce & Gabbana, have been creating entire collections based on the sensuality and pragmatism of military clothing. The fabrics at first were hard and harsh but with the help of finishing treatments later on they became softer, blue and camouflage printed, just like combat uniforms. Personally I think it’s a style that suits everyone, when worn with confidence and without overdoing it (no to a total look uniform and combat boots). Generally I prefer to see it on young people. In any case the key word (sticking to the point) is “lightness”: of shapes, volumes and most importantly of approach. Picture by Massimo Pamparana for Max. Jacket by Burberry Prorsum.

JIL SANDER

La prima vera stagione di Jil Sander: perfetta armonia tra moda e classico

CORNELIANI

Stoffe bellissime e silouhette morbide.

COSTUME NATIONAL HOMME

Flanella o nappa: grintosa, “ruvida”, e, come sempre, rock.

FRANKIE MORELLO

Nuove stampe di ispirazione architettonica.

DOLCE & GABBANA

Una straordinaria, moderna evoluzione delle origini. Sfarzosa, contemporanea, bellissima.

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