The eternal set. It’s one of the iconic architectures of the capital. The Palace of Italian Civilization, in the Eur, restored by Fendi and headquarter of the maison from October 2015, includes also a space for exhibitions and public events. This is one of the many international sociocultural procedures about communication between fashion, architecture, art. The building was designed between 1936 and 1937, and finished in 1940, for the Universal Exposition that never took place. From the “peplum” to The Last Kiss by Muccino, the building and its surroundings have been the set for hundreds of movies. About the picture I chose, the great book Eur, si gira, by Laura Delli Colli, says: “For the fellinian episode “The temptation of Dr Antonio” in Boccaccio ’70, the filmmaker imagined a busty Ekberg on the advertising billboard “Drink more milk”. It had to be only a picture, but during the making of the movie, Fellini changed his mind and wanted Anita in the flesh”.

“Stormbringer” is the funkiest Deep Purple’s album. It came out at the end of 1974 in full “austerity” period, reaching a breaking point with hard rock: the homonym single was as danceable as “Smoke on the Water” from the older album “Made in Japan ” but more soul. The visual impact of the illustration on the cover was suggesting a stormy scenario (although the title was exhaustive enough) and a statement of intent throught the use of colors, mainly purple, yellow and orange. Such cover desearves to be included among the strongest in history of discography, it represent contemporary anxiety in its very own way addressing several analogies with a certain kind of fashion aesthetic which is currently in style for men’s clothing. In the picture the cover of “Stormbringer” by Deep Purple.