Chris Warris, forger from Newcastle, poses for Michael Woolley‘s eye for the book “Max. La storia del Denim”.

It’s not easy to organize and realize a fashion shoot . The role of a creative director it’s essential as much as the photographer’s skills and creativity.
A team working on set is formed by many characters: the fashion editor (stylist), the groomer (hair and make up), the photographer’s assistants, the fashion assistant and obviously the subject.  A good overall result depends on the general mood of the team, the chemistry and harmony between the members. The empathic exchange between photographer and the subject portrayed it’s also an essential element, like the synergy between staff members. When you come across perfectly balanced situations on set, which can be rare, it’s possible to take outstanding pictures despite the worst odds, when you are shooting outdoors and it starts pouring rain, for example. Besides, when we shoot summer collections it’s still winter. Right: Richard Avedon and Fred Astaire on set filming “Funny Face” in Paris. Picture by David Seymour/Magnum from “Evidence 1944-1994 Richard Avedon”

Naturalness, innate elegance and a slender body: here’s the secret to look good wearing menswear when it goes beyond tradition. In this week’s specific case we have a tunic/jacket/shirt made of a very light and shiny cotton. Let’s say it’s a very sought after piece, too wacky for many. It’s an extra for that certain time of the year: summertime, when you are tired of wearing blazers but still want to wear something on top of your shirt or polo. It can be worn against bare skin (only for the young ones) or with a t-shirt underneath, it’s cool and it also has a hood, in case of rain. It cloud also work with chinos and mocassins or english style lace-up shoes. It’s a large-fitting outerwear so for a matter of proportions it would match really well a pair of fluid trousers with front pleats: loose-fitting canvas or linen pants, to wear with high rubber sole sneakers. The shoes should be consistent when wearing wide fitting trousers..otherwise your feet can disappear. Picture: Bottega Veneta shot by Filippo Mutani for Max.

Alessandro Calascibetta meets Andrea Incontri for a video interview: Incontri tells his inspirations and mood about his last two men collections. The video in fact also points out the SS2013 and FW2013 shows.

The second photo captured by the book “Max, La Storia del Denim” has been shot in New York  by Stephanie Pfriender Stylander: Cedric Lewis, hodman, is wearing D&G Jeans.