Choosing what to wear on a mountain summer holiday can be more complex than you think. The habitués know what to do, but random tourists never know how to pack.”Is it going to be cold in the evening? And what if it’s not going to be sunny during the day? What shall I wear?”. A simple advice for those less accustomed: when in doubt bring more options, expecting to layer your clothing.
This year two historical brands, Lacoste and Colmar are 80 and 90 years old, respectively, so why not to celebrate the anniversaries by opting for a remarkable wardrobe? Traditional formal, practical elegance: you can’t go wrong. If I may, I’d like to suggest a destination: Ortisei in the Dolomites. At the Adler Balance Hotel especially, connected with the “historical” but more recent Adler which has been decorated in modern contemporary designs, you will get to enjoy an amazing outdoor swimming pool and fantastic relaxing Spa treatments. In the picture the Adler Balance Hotel in Ortisei.

Fashion photography is a “dream”. It means technique but also imagination and splendour; on set fashion becomes a means for building a picture. While, during fashion shows, I watch the collections, I’m already thinking about the fashion shootings I could do; my editorials are always linked to a context, achieved thanks to artistic intuition that I developed in many years of experience: I rarely make or commission “Pure Fashion” shootings, because today I’m so far than I used to be from the trade magazines’ mentality. The readers of the paper and web magazines for which I work, are not fashion-addicted, just like me: the best thing to do is to capture their attention through a storyline, just like a movie. The picture I choose for this week is taken from a shooting by Stefan Giftthaler, one of the most visionary and fascinating photographers of last generation; thanks to Rizzoli, we have at our disposal great photographers, the most beautiful men in the world and – naturally- all the fashion we desire: I couldn’t ask for more, to realize ideas that our designers evoke to me. Picture taken from Style magazine by Stefan Giftthaler. Model Jonathan Frenk, clothes by Corneliani.

The timeless beauty of the white shirt in the wonderful photo by Jacques Olivar. Shirts by Bagutta.