The eternal set. It’s one of the iconic architectures of the capital. The Palace of Italian Civilization, in the Eur, restored by Fendi and headquarter of the maison from October 2015, includes also a space for exhibitions and public events. This is one of the many international sociocultural procedures about communication between fashion, architecture, art. The building was designed between 1936 and 1937, and finished in 1940, for the Universal Exposition that never took place. From the “peplum” to The Last Kiss by Muccino, the building and its surroundings have been the set for hundreds of movies. About the picture I chose, the great book Eur, si gira, by Laura Delli Colli, says: “For the fellinian episode “The temptation of Dr Antonio” in Boccaccio ’70, the filmmaker imagined a busty Ekberg on the advertising billboard “Drink more milk”. It had to be only a picture, but during the making of the movie, Fellini changed his mind and wanted Anita in the flesh”.

Back in style. A good photographic book to have is Linda McCartney – Life in photographs (Taschen). It collects the pictures taken by the wife (dead in 1998) of Paul McCartney; there are moments of domestic life, portraits of Twiggy, Rolling Stones, and obviously Beatles. Every picture is a little story; it transmits a timeless feeling. One, in particular, portrays a less popular personality than the Fab Four (in this picture, the Beatles wear a kind of fashion that reflects the vintage style of many contemporary collections): Tom Rush, that Rolling Stone defined as the precursor of the songwriters. Rush’s portrait by McCartney shows a location and a style that merge each other. And that can be today’s house and style. About “today”: the s/s 2017 sees the debut of the first menswear collection by Stella McCartney, daughter of Linda.