SETTE MAGAZINE EN VOGUE LA SECONDA VOLTA DI BRENDAN AL CASTELLO

Brendan’s second time at Castello. Last January Brioni debuted on the catwalk, during Men’s Fashion Week in Milan. The creative direction of Brendan Mullane, irish designer chosen 3 years ago to make a restyling of a brand founded in 1945 and specialized in tailored clothing, gave back shine and appeal to it. In the years before Mullane, Brioni was an important brand in classic/formal menswear as well, but the necessity of renovation, also due to the – very fast – evolution of its competitors, prevailed over immobility. Mullane, before January, always chose static presentations. In incredible location, in extremely luxurious context. Very refined collections. And with a fashion touch that -before – Brioni didn’t use to have. In a few weeks it will be on a catwalk for the second time, and for the second time at Castello Sforzesco. A challenge. Because fashion shows and presentations are very different. On a catwalk you have to experience the looks very quickly, while models walks in front of you. You can’t touch fabrics. During a fashion show you are distracted by many variables. And if you want to take notes or a picture, maybe you’ll miss the two following outfits. So, the collection for a show has to be more impressive than the one for a presentation, where models stand still for hours, and you can look and look again. A challenge that will be won by Mullane. Brendan Mullane in a portrait by Francesco Bertola.