M like Mode. The first issue of M was published twelve years ago, in spring 2006. M was one among many glossy fashion magazines: nice size (big), high-quality paper, great photographers and important brands for pages that showed the season’s trends; it was the last fashion specialized published by Rizzoli. The type and font of the letter M was the same of a very popular RCS magazine: Max, the monthly publication well-known for calendars (Ferilli issue was reprinted and sold more than 500thousands copies). But Max was many other things: De Niro on the cover of the first issue (1985) and the first italian magazine to have Lady Gaga on the cover (december 2009, picture by Ellen Von Unwerth) back when no one would have imagined, thanks to the intuition of Andrea Rossi: the same journalist that today writes “Il graffio” for Style Magazine. M like Mode, M like Max. Many readers conserve M issues still today, that hung in there since the beginning of the great crisis, three years later. And it’s interesting to notice that today many young people, between 25 and 35 years old, show a real interest for paper magazines that are high-impact, glossy, very well-finished. But the best thing is to be a success both in paper and online publications: an example? The supplement you are reading, Io Donna…
