SETTE MAGAZINE EN VOGUE ECCO GLI ITALIANI CHE CREDONO NELL’ITALIA

The Italians that believe in Italy. “The creative director doesn’t grant interviews to the italian press”. “The maison is not interested in editorials and doesn’t invest in italian press”. This is one of the new trends – or, if you prefer, I’ll call them strategies – of this period. While choosing other countries for the fashion shows/presentations is a trend that has already stabilized since a couple of years ago; apart from Paris, some brands choose London, Los Angeles. New York instead has gone into free fall in spite of Wintour’s attempt to bring there the fashion weeks. But let’s go back to press: this is not a judgement, this is a gaining of awareness. Let’s take note of this: the ones that resist are the legends, Prada, Dolce&Gabbana, Armani, Versace and Della Valle, that is not a designer but lined up against the wishes of the Devil wearing Prada: who wrote the history of fashion in Italy keeps on working with us and believing in the national media. Italy is in recession, but the pride of being italian and communicating using our media, and especially the will of supporting the italian companies, don’t give up. Hats off.