SETTE MAGAZINE EN VOGUE SARA’ UN’ESTATE SOBRIA PER L’UOMO IN NERO

A sober summer for the man in black. A collection based on a new and attractive concept of casual wear, that introduces black in summer clothing. This is the way Veronique Nichanian enchantes her audience, made of customers among the most demanding in the world in the range of luxury brands. With this fashion show, she celebrates 25 years with Hermès; a quarter of century over she’s put a lot of effort to forestall the customers’ expectations. A journey, lived for the main part behind the scenes, without “standing out” too much: with peculiar humility and tenacity. Hermès legitimates the total-black in summer wardrobes, anticipating a trend in great return: black – indicated by more or less sharp signals by others designers too in s/s collections – has strenghtened his return on f/w catwalks, presented last january. The colours binge has run out in a couple of years, to leave space to a rigorous style closer to men’s taste: winking, at the same time, at fashion language and codes. Hermès s/s 2014 look and (below) Man in black (ph Manfredi Gioacchini)